★★★★★Retail Innovation Map Reveals Emerging Technologies & Startups

Retail Innovation Map Reveals Emerging Technologies & Startups

As consumer preferences and behavior change, retailers turn to emerging technologies to keep their customers happy. At StartUs Insights, we took a closer look at 8.000+ startups to identify the innovative technologies driving the retail industry:

Related topics:INNOVATION MAPRETAILTECHNOLOGY

As consumer preferences and behavior have changed with the introduction of eCommerce businesses and on-demand delivery, retailers turn to emerging technologies to find alternative ways to keep their customers happy and serve them from all angles.

Our innovation & startup scouting analysts researched 8.000+ startups to identify the key technologies driving the digital transformation in the retail industry. This research is backed by our proprietary AI- and data-driven innovation scouting approach, allowing us to provide you with actionable intelligence on startup-driven innovation. Let’s take a look at what’s next for the retail industry:

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Retail Innovation Map (c) StartUs Insights

 

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Augmented Reality (AR)

Augmented reality is one of the more common technologies already used by retailers globally. As brick-and-mortar stores increasingly face challenges due to the rise of eCommerce, traditional stores are on a journey to transform into showrooms. In these, AR supports vendors to increase the interaction with customers through smart dressing rooms, beacons, or AR catalog apps – resulting in increased customer satisfaction and higher sales.

Virtual Reality (VR)

Utilizing VR in physical stores massively increases opportunities for retailers. Specifically, retailers can draw from two core application cases. Firstly, the virtual redesign of a physical store allows for the optimization and even creation of a new experience for customers – every single time they enter that store. Secondly, the virtual demonstration of products holds great potential as shown by the clothing and cosmetics industry. Moreover, virtual reality offers to create a very personalized shopping experience thus overall improving it.

Artificial Intelligence (AI)

Through understanding customer behavior (including individual preferences) and anticipating what customers will purchase next, forward-looking retailers make use of artificial intelligence to drive sales. AI has a history of high accuracy as famously demonstrated by Target which predicted the pregnancy and due date of a 23-year old back in 2012. Said to eventually replace shopping assistants, AI also powers chatbots and voice-assisted shopping devices.

Mobile

With 82% of customers already consulting their smartphones before finalizing their purchase decision, the trend toward mobile will continue its significant influence on the retail sector. Vendors not only optimize their websites accordingly but also start to add emerging technologies such as AR- and VR-enhanced apps, smart packaging or upgraded mobile payment models to their business models to increase convenience for customers.

 

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Internet of Things (IoT)

In the retail industry, the Internet of Things allows for the gathering of data which is further analyzed to enable more informed decision-making in regards to stock control, product placement, and increasing efficiency. RFID, NFC tags as well as different sensors are used for tracking items through the supply chain and keeping an eye on in-store inventory in real-time. Another application for the IoT in the retail industry is the utilization of iBeacons to send consumers notifications on their smartphones when passing by a store in a pursuit to increase sales.

Big Data

We have already established that consumers provide retailers with various data sources. However, this data is only valuable once vendors can make sense of it. When done right, the possibilities of big data range from forecasting product demand, optimizing the price range (markup and markdown optimization) to identifying target audiences.

Disruptive Startups In The Retail Industry Include:

• Paris-based Augment connects on- and offline channels through an augmented reality platform, therefore creating a seamless omnichannel retail experience.
• Virt brings “reality into virtual reality”. The startup’s technology allows retailers to upgrade from simple product or store photos to a virtual walk-through tour by using a 360-degree video rover which maps a location before deploying it cross-platform.
• French startup Planorama makes use of deep learning algorithms and neural networks to equip vendors with actionable insights based on shelf pictures. Through leveraging AI, their solution analyzed and recognizes millions of product items.
• SplitIt provides a unique way to make retail purchases by removing a barrier that often stops consumers to finalize a purchase. SplitIt 360° offers consumers to pay by using their existing credit cards and divide the total cost across as many interest-free payments as they choose.
• Israeli WiseShelf develops a solution that is designed to improve stock status visibility via an appliance that is mounted on top of any standard retail shelf. Dozens of light sensors detecting the light level above them allow for a visual presentation of shelf planogram and can highlight products that need attention or special promotions.
• Berlin-based MiNODES’ solution understands and retains customers. The startup provides consumer insights through a big data SaaS solution by integrating a comprehensive set of technologies and tools, including state-of-the-art WiFi, beacon, and camera technology.

To conclude, the retail industry is in the middle of an evolution that challenges traditional brick-and-mortar stores as well as online sellers. Ultimately, developing technologies along with new customer expectations will deeply impact the retail industry, making tomorrow’s shopping a personalized, faster, and more convenient experience.

Technologies such as 3D Printing & Imaging, in-store customization, biometrics, gamification, and face recognition shape the way consumers shop, calling for vendors to deploy these technologies in order to profit from this transition.

Get in touch for more insights into the future of retail!

소매 혁신지도는 신흥 기술 및 신생 기업을 보여준다
소비자 선호와 행동이 변화함에 따라 소매 업체는 고객을 만족시키기 위해 새로운 기술로 전환합니다. StartUs Insights에서는 소매 산업을 주도하는 혁신적인 기술을 식별하기 위해 8.000 개 이상의 신생 기업을 면밀히 검토했습니다.

관련 주제 :
혁신 소재 기술
전자 상거래 비즈니스와 주문형 배달의 도입으로 소비자 선호도와 행동이 변화함에 따라 소매 업체는 새로운 기술로 전환하여 고객을 행복하게하고 모든 각도에서 서비스를 제공 할 수있는 대체 방법을 찾습니다.

당사의 혁신 및 스타트 업 스카우트 분석가는 8.000 개 이상의 스타트 업을 조사하여 소매 산업에서 디지털 혁신을 주도하는 핵심 기술을 식별했습니다. 이 연구는 독점적 인 AI 및 데이터 중심 혁신 스카우트 접근 방식을 바탕으로 시작 중심 혁신에 대한 실행 가능한 인텔리전스를 제공합니다. 소매 산업의 다음 단계를 살펴 보겠습니다.

소매 혁신지도 StartUs Insights 1280_720-noresize
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소매 혁신지도 (c) StartUs Insights

 

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증강 현실 (AR)
증강 현실은 전세계 소매 업체가 이미 사용하고있는 가장 일반적인 기술 중 하나입니다. 전자 상거래의 증가로 인해 오프라인 매장이 점점 더 많은 문제에 직면함에 따라, 전통적인 매장은 쇼룸으로 전환하는 여정에 있습니다. AR은 공급 업체가 스마트 탈의실, 비콘 또는 AR 카탈로그 앱을 통해 고객과의 상호 작용을 향상시켜 고객 만족도를 높이고 매출을 높일 수 있도록 지원합니다.

가상 현실 (VR)
실제 매장에서 VR을 활용하면 소매 업체의 기회가 크게 증가합니다. 특히 소매 업체는 두 가지 핵심 애플리케이션 사례를 활용할 수 있습니다. 첫째, 실제 매장의 가상 재 설계를 통해 고객이 매장에 들어갈 때마다 새로운 경험을 최적화하고 심지어 새로운 경험을 창출 할 수 있습니다. 둘째, 의류 및 화장품 산업에서 볼 수 있듯이 제품의 가상 데모는 큰 잠재력을 가지고 있습니다. 또한 가상 현실은 매우 개인화 된 쇼핑 경험을 제공하여 전반적인 개선을 제공합니다.

인공 지능 (AI)
고객 행동 (개인 취향 포함)을 이해하고 고객이 다음에 무엇을 구매할지 예측함으로써 미래 지향적 소매 업체는 인공 지능을 사용하여 판매를 유도합니다. AI는 2012 년 23 세의 임신과 마감일을 예측 한 Target에서 잘 알려진 바와 같이 높은 정확도의 역사를 가지고 있습니다. AI는 결국 쇼핑 도우미를 대체하기 위해 챗봇과 음성 보조 쇼핑 장치를 구동합니다.

변하기 쉬운
고객의 82 %가 구매 결정을 마치기 전에 이미 스마트 폰을 컨설팅하고 있기 때문에 모바일 트렌드는 소매 부문에 계속 큰 영향을 미칩니다. 공급 업체는 그에 따라 웹 사이트를 최적화 할뿐만 아니라 AR 및 VR 강화 앱, 스마트 패키징 또는 업그레이드 된 모바일 결제 모델과 같은 새로운 기술을 비즈니스 모델에 추가하여 고객의 편의성을 높입니다.

 

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사물 인터넷 (IoT)
소매 산업에서 사물 인터넷 (Internet of Things)을 사용하면 재고 관리, 제품 배치 및 효율성 향상과 관련하여보다 현명한 의사 결정이 가능하도록 추가로 분석되는 데이터를 수집 할 수 있습니다. RFID, NFC 태그 및 다양한 센서는 공급망을 통해 품목을 추적하고 매장 내 재고를 실시간으로 감시하는 데 사용됩니다. 소매 산업에서 IoT의 또 다른 애플리케이션은 iBeacon을 활용하여 판매량을 늘리기 위해 매장을 지나갈 때 소비자에게 스마트 폰으로 알림을 보내는 것입니다.

빅 데이터
우리는 소비자가 소매 업체에 다양한 데이터 소스를 제공한다는 것을 이미 확립했습니다. 그러나이 데이터는 공급 업체가 이해할 수있는 경우에만 유용합니다. 올바르게 수행하면 빅 데이터의 가능성은 제품 수요 예측에서 가격 범위 최적화 (마크 업 및 마크 다운 최적화)에서 대상 고객 식별에 이르기까지 다양합니다.

소매 산업의 파괴적인 신생 기업은 다음과 같습니다.
파리 기반 Augment는 증강 현실 플랫폼을 통해 온 / 오프라인 채널을 연결하여 완벽한 옴니 채널 소매 경험을 제공합니다.
Virt는“현실을 가상 현실로 가져옵니다”. 스타트 업의 기술을 통해 소매 업체는 플랫폼을 배포하기 전에 위치를 매핑하는 360도 비디오 로버를 사용하여 간단한 제품에서 사진을 업그레이드하거나 가상 워크 쓰루 투어로 업그레이드 할 수 있습니다.
프랑스 스타트 업 Planorama는 딥 러닝 알고리즘과 신경망을 사용하여 공급 업체에 선반 사진을 기반으로 실행 가능한 통찰력을 제공합니다. AI를 활용하여 솔루션은 수백만 개의 제품 항목을 분석하고 인식합니다.
SplitIt은 소비자가 구매를 끝내지 못하게하는 장벽을 제거함으로써 소매 구매를하는 독특한 방법을 제공합니다. SplitIt 360 °는 소비자가 기존 신용 카드를 사용하여 지불하고 총 비용을 원하는만큼의 무이자 지불로 나눕니다.
Israeli WiseShelf는 표준 소매 선반 위에 장착 된 기기를 통해 재고 상태 가시성을 향상 시키도록 설계된 솔루션을 개발합니다. 그 위의 광 레벨을 감지하는 수십 개의 광 센서는 선반 평면도를 시각적으로 표시 할 수 있으며주의 또는 특별 프로모션이 필요한 제품을 강조 할 수 있습니다.
베를린 기반 MiNODES 솔루션은 고객을 이해하고 유지합니다. 이 스타트 업은 최첨단 WiFi, 비콘 및 카메라 기술을 포함한 포괄적 인 기술 및 도구 세트를 통합하여 빅 데이터 SaaS 솔루션을 통해 소비자 통찰력을 제공합니다.
결론적으로, 소매 산업은 온라인 판매자뿐만 아니라 전통적인 벽돌 및 박격포 상점에 도전하는 진화의 한가운데에 있습니다. 궁극적으로 새로운 고객 기대와 함께 기술을 개발하면 소매 산업에 큰 영향을 미쳐 내일의 쇼핑을 개인화되고 더 빠르고 편리한 경험으로 만들 수 있습니다.

3D 프린팅 및 이미징, 매장 내 사용자 정의, 생체 인식, 게임 화 및 얼굴 인식과 같은 기술은 소비자의 쇼핑 방식을 형성하며 공급 업체가 이러한 전환을 통해 이익을 얻기 위해 이러한 기술을 배포하도록 요구합니다.

소매업의 미래에 대한 더 많은 통찰력을 얻으려면 연락하십시오!