방문자수는 도리어 늘었는데...광고매출은 절반으로 하락하는 희한한 사태.

방문자수는 도리어 늘었는데...

광고매출은 절반으로 하락하는 희한한 사태.

구글이 직접 개입해서 조작을 하지 않고서야...이렇게 하룻밤만에 상황이 급변할 수는 없을 것 같다.

그래서 이것 저것 찾다보니...이런 형식적인 자료 발견. 그래도 구글이 제시하는 방향이니 검토는 해봐야 할듯.

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고품질 사이트를 만들기 위한 팁
2012년 4월 25일 수요일
애드센스로 비즈니스를 성장시키기 위한 모범 사례를 알고 싶어하는 게시자로부터 많은 질문을 받습니다. 정답은 없지만 고품질 콘텐츠를 만들고 웹사이트에서 가능한 최고의 사용자 경험을 제공하는 데 계속해서 초점을 맞추는 것이 좋습니다. 다음은 사이트 품질에 전반적으로 중점을 두고 웹사이트 콘텐츠를 디자인하고 구성하는 방법에 대한 몇 가지 주요 제안입니다.
중복 콘텐츠로 여러 페이지 또는 사이트를 만들지 마십시오.
많은 양의 사이트보다 고품질의 사이트를 만드는 것이 좋습니다. 하나의 사이트에 집중하여 정보를 풍부하게 하고 콘텐츠에서 진정성 있게 만드는 것은 사용자에게 혜택을 줄 뿐만 아니라 더 많은 사용자를 확보하는 데 도움이 됩니다. 사용자는 온라인에서 검색할 때 끝없이 여러 페이지, 하위 도메인 또는 일반적이거나 중복된 콘텐츠가 포함된 사이트를 검색하지 않고도 원하는 것을 빠르고 쉽게 찾고자 합니다. 콘텐츠 또는 템플릿 디자인이 유사한 페이지 또는 사이트가 있는 경우 페이지 또는 사이트를 하나로 통합하는 것이 좋습니다.
 
사용자가 귀하의 사이트를 방문하고 재방문할 이유를 제공하는 콘텐츠를 제공하십시오.
사이트에서 콘텐츠를 만들 때 유사한 주제를 다루는 사이트와 비교할 때 해당 페이지가 상당한 가치나 서비스를 제공하는지 자문해 보는 것이 중요합니다. 사이트를 다른 사이트와 차별화하는 독창적인 콘텐츠를 만드는 노력은 가치가 있습니다. 이렇게 하면 유용한 검색 결과를 제공하고 방문자가 계속 재방문할 수 있습니다.
 
약속한 정보나 서비스를 제공합니다.
일부 게시자는 제품이나 서비스를 제공하는 것처럼 보이지만 대신 사용자가 여러 페이지를 탐색하고 광고를 보도록 유도하는 사이트를 만듭니다. 이로 인해 부정적인 사용자 경험이 발생하고 사이트가 신뢰할 수 없는 것으로 인식됩니다. 콘텐츠와 관련하여 적절하고 키워드를 사용하고 사용자가 사이트를 쉽게 탐색하여 약속된 제품, 상품 또는 서비스를 찾을 수 있도록 합니다.
성공의 지름길은 없습니다. 고품질 사이트를 구축하려면 노력과 시간이 필요합니다. 그러나 빠르고 기만적인 기술을 사용하는 대신 사용자에게 초점을 맞추는 게시자가 진정한 승자이며 당사 네트워크에서 장기적인 수익 성장과 성공을 경험하는 것으로 나타났습니다. 자세한 내용은 Google 웹마스터 가이드라인 및 애드센스 도움말 센터의 정책 섹션을 확인하세요.
게시자: Lingjuan Zhang, 애드센스 정책 팀

 

Tips for creating high quality sites

Wednesday, April 25, 2012

We receive a lot of questions from publishers wanting to know best practices to grow your businesses with AdSense. While there's no one right answer, our advice continues to be to focus on creating high quality content and delivering the best possible user experience on your websites. Here are some key suggestions on how to design and organize your website content with an overall emphasis on the quality of the site.

Don't create multiple pages or sites with duplicate content.

We encourage you to create high quality sites rather than a large quantity of sites. Focusing on one site and making it richer in information and authentic in content not only benefits users, but also helps you win more of them. When users are browsing online, they want to find what they're looking for quickly and easily without combing through endless multiple pages, subdomains, or sites with substantially generic or duplicate content. If you have pages or sites that are similar in content or template design, consider consolidating the pages or sites into one.

 

Provide content that gives users a reason to visit, and return, to your site. 

When you create content on your site, it’s important to ask yourself if the page provides substantial value or service when compared to sites covering similar subjects. It's worth the effort to create original content that sets your site apart from the rest. This will provide useful search results and keep your visitors coming back.
 

Provide the information or service promised. 

Some publishers create sites that appear to offer a product or service, but instead trick users into navigating through several pages and viewing ads. This results in a negative user experience, and causes your site to be perceived as untrustworthy. Use keywords appropriately and in context with your content and make sure users are able to easily navigate through the site to find what products, goods, or services are promised.

There’s no shortcut to success. Building high quality site takes effort and time. However, we’ve seen that publishers who focus on their users instead of using quick and deceptive techniques are the real winners and experience long-term revenue growth and success in our network. For more information, check out Google Webmaster Guidelines and the policy section of the AdSense Help Center.

Posted by Lingjuan Zhang, AdSense Policy team

 

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고품질 사이트를 만들기 위한 팁 2부
2012년 9월 24일 월요일
Google 디스플레이 네트워크의 목표는 사용자와 광고주에게 가치 있고 관련성 높은 콘텐츠를 제공하는 것입니다. 이전에 애드센스용 고품질 사이트를 만들기 위한 몇 가지 도움말을 제공했습니다. 이를 기반으로 수익 창출에 가장 적합한 사이트 및 페이지 유형에 대한 추가 정보를 공유하고자 합니다.
페이지는 독창성과 부가 가치를 제공해야 합니다.
Google 웹마스터 가이드라인은 귀하의 사이트를 차별화하는 독창적인 콘텐츠를 제공하는 것의 중요성을 강조하지만 이는 고품질 웹사이트를 만들기 위한 한 가지 구성요소일 뿐입니다. 또한 가이드라인은 도어웨이 페이지 및 도어웨이 도메인, 콘텐츠가 거의 또는 전혀 없는 페이지 또는 특정 키워드나 구문에 최적화된 페이지를 사용하지 않을 것을 권장합니다.
잘 조직되고 정보가 풍부한 콘텐츠를 위해 노력하십시오.
독창적인 콘텐츠를 제공하는 것은 고품질 웹사이트를 만드는 한 가지 요소일 뿐입니다. 또한 콘텐츠는 정보를 제공하고 사용자가 탐색하기 쉬운 방식으로 구성되어야 합니다.
다음은 기억해야 할 사항에 대한 간략하지만 완전한 목록은 아닙니다.
지식이 풍부하고 열정적인 주제에 집중하세요.
동일한 콘텐츠를 여러 페이지에 복제하거나 중복되거나 중복되는 콘텐츠를 생성하지 마십시오.
예를 들어 관련성이 높은 고액 키워드를 사용하여 봇을 속이기 위해 콘텐츠를 생성하는 대신 사용자의 참여를 유도하는 데 중점을 둡니다(예: 사용자 관심사에 기반한 관련 정보로 대화형 경험 제공).
사용자가 페이지를 쉽게 탐색하고 원하는 정보나 서비스를 찾을 수 있어야 하므로 사이트의 구성 및 탐색 구조도 중요합니다. 또한 광고 구현과 페이지 콘텐츠 간에 항상 적절한 균형이 유지되어야 합니다. 광고는 페이지의 가치를 풍부하게 하고 콘텐츠 자체보다 압도적이거나 눈에 띄지 않도록 사용자를 위한 추가 리소스여야 합니다.
콘텐츠 기반이 아닌 페이지에 광고를 게재하지 마세요.
때로는 전체적으로 가치 있는 콘텐츠를 제공하는 웹사이트에 수익 창출에 적합하지 않은 특정 섹션이나 페이지가 있을 수 있습니다. 여기에는 사용자가 방문 또는 구매에 대해 "감사합니다" 메시지가 표시되는 페이지와 같이 잠재적으로 도메인을 종료하기 전에 사용자가 방문하는 페이지가 포함됩니다. 또 다른 예는 주어진 URL에 콘텐츠가 없다는 정보를 사용자에게 알리는 404 오류 페이지입니다.
이 정보가 도움이 되었기를 바랍니다. 고품질 콘텐츠 제작에 대한 자세한 내용은 Google 웹마스터 가이드라인, 애드센스 프로그램 정책 및 애드센스 도움말 센터의 정책 섹션을 참조하세요.
가장 좋은 제안은 Google에서 여전히 핵심 원칙으로 유지하는 "사용자에게 초점을 맞추면 나머지는 모두 따를 것"을 따르는 것입니다.
게시자: Francesco Angeli, 애드센스 정책 팀

 

Tips for creating high quality sites part 2

Monday, September 24, 2012

The goal of the Google Display Network is to provide valuable and relevant content for our users and advertisers. We’ve previously provided some tips for creating high quality sites for AdSense. To build on that, we’d like to share some more information about which types of sites and pages are best suited for monetization.

Pages should provide originality and added value
The Google Webmaster Guidelines highlight the importance of providing original content that sets your site apart, but this is only one component of creating a high quality website. Our guidelines also recommend, for example, that you do not use doorway pages and doorway domains, pages with little to no content, or pages optimized for specific keywords or phrases.

Strive for well-organized and information-rich content
Providing original content is only one component of creating a high quality website. The content should also be informative and organized in a manner that is easy for users to navigate.

Here is a short - but not exhaustive - list of things you may want to keep in mind:

• Focus on topics you’re knowledgeable and enthusiastic about.
• Avoid duplicating the same content on several pages or producing overlapping or redundant content.
• Focus on engaging the user (i.e., providing an interactive experience with relevant information based on user interests) rather than generating content in the attempt to trick our bots, for instance with irrelevant high-paying keywords.

The organization and navigational structure of your site are also important, as users should be able to easily navigate through your pages and find the information or service they’re seeking. In addition, there should always be a good balance between the ad implementation and the content of your page. Ads should be an additional resource for users, enriching the value of the page and not be overwhelming or more prominent than the content itself.

Avoid placing ads on non-content-based pages
Sometimes websites that provide valuable content as a whole may have certain sections or pages that are not well-suited for monetization. This includes pages that users visit before potentially exiting a domain, such as a page where users are shown a “thank you” message for their visit or purchase. Another example are 404 error pages where users are informed there is no content to be found at that given URL.

We hope you found this helpful. For more information about creating high quality content, check out Google Webmaster Guidelines, AdSense Program policies and the policy section of the AdSense Help Center.

Our best suggestion is to follow what we at Google still maintain as our core principle: “Focus on the users and all else will follow.”

Posted by Francesco Angeli, AdSense Policy team