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As a partner in the Expedia Group Affiliate Program

by 리치캣 2024. 10. 12.
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As a partner in the Expedia Group Affiliate Program

What are the different types of pages you can link to?

Updated 5 months ago
 
As a partner in the Expedia Group Affiliate Program, you have exclusive access to several of Expedia Group's most popular travel brands. This guide will walk you through the most popular page types and when you should consider linking to each page as you start to monetize your content.
Note: See commission details and all the sites you can link to within the Affiliate Dashboard, under Key Commission Terms. Note that you are required to sign in to access this page.
링크할 수 있는 다양한 유형의 페이지는 무엇입니까?
5개월 전 업데이트

Expedia Group 제휴 프로그램의 파트너로서 귀하는 Expedia Group의 가장 인기 있는 여행 브랜드에 대한 독점적인 액세스 권한을 갖습니다. 이 가이드에서는 가장 인기 있는 페이지 유형과 콘텐츠를 수익화하기 시작할 때 각 페이지에 링크를 고려해야 하는 시기를 안내합니다.
참고: 주요 수수료 약관에서 제휴 대시보드 내에서 수수료 세부 정보와 링크할 수 있는 모든 사이트를 확인하세요. 이 페이지에 액세스하려면 로그인해야 합니다.

 

Home pages

A home page is the first page for any site and is typically where most travellers start their journey. Each Expedia Group home page, such as Expedia.com, is designed with searches in mind. All branded home pages have been expertly crafted to allow any visitor to search for a travel product with ease and convenience, be it a hotel, flight or more. Our most popular home pages are Expedia.com, Hotels.com and Vrbo.com.

Use-Case Example – This Black Friday, all Expedia properties are available at 10% off! Take a look today at Expedia.com.

Pros:
  • Strong emphasis on destination self-discovery.
  • Great for when you’re pushing a total site during key promotional periods.
Considerations:
  • Content can be difficult to tailor towards a home page.
  • Home pages are often the first redirect if a page is broken, so your audience may question if your link was intentional.
홈페이지
홈페이지는 모든 사이트의 첫 번째 페이지이며 일반적으로 대부분의 여행객이 여행을 시작하는 곳입니다. Expedia.com과 같은 각 Expedia Group 홈페이지는 검색을 염두에 두고 설계되었습니다. 모든 브랜드 홈페이지는 모든 방문자가 호텔, 항공편 등 여행 상품을 쉽고 편리하게 검색할 수 있도록 전문적으로 제작되었습니다. 가장 인기 있는 홈페이지는 Expedia.com, Hotels.com 및 Vrbo.com입니다.

사용 사례 예 - 이번 블랙 프라이데이에 모든 Expedia 숙박 시설은 10% 할인됩니다! 오늘 Expedia.com을 살펴보세요.

장점:

목적지 자체 발견에 중점을 둡니다.
주요 프로모션 기간 동안 전체 사이트를 푸시할 때 좋습니다.
고려 사항:

홈페이지에 맞게 콘텐츠를 조정하기 어려울 수 있습니다.
페이지가 끊어지면 홈페이지가 첫 번째 리디렉션되는 경우가 많으므로 대상 고객이 링크가 의도적인지 의심할 수 있습니다.

 

Product detail pages 

Product detail pages are where bookings are made. You can see a detail page for any specific property, car, flight, package, activity, or cruise. On a detail page, your audience is given all the details they might need (e.g. availability, reviews, photos, prices on a property detail page) in order to make a booking. A product description page only shows one product at a time and is optimized by Expedia web experts to increase conversion rates.

Use-Case Example – Linked here is my favourite hotel in New York City, with only a few rooms left this Christmas!

Pros:
  • Easy to weave and link into your existing content, especially if a product is available within an Expedia Group site.
  • Expedia Group product description pages are optimized for conversion, which is great for your earnings.
Considerations:
  • Only one product can be linked if linking to a product description page.
  • Affiliate content needs to mention the product linked so that it’s relevant to your audience when they click through.
제품 세부 정보 페이지
제품 세부 정보 페이지는 예약이 이루어지는 곳입니다. 특정 부동산, 자동차, 항공편, 패키지, 활동 또는 크루즈에 대한 세부 정보 페이지를 볼 수 있습니다. 세부 정보 페이지에서 대상 고객에게 예약을 위해 필요한 모든 세부 정보(예: 이용 가능 여부, 리뷰, 사진, 부동산 세부 정보 페이지의 가격)가 제공됩니다. 제품 설명 페이지는 한 번에 하나의 제품만 표시하며 Expedia 웹 전문가가 최적화하여 전환율을 높입니다.

사용 사례 예 - 여기에 링크된 것은 뉴욕에서 제가 가장 좋아하는 호텔인데, 이번 크리스마스에 남은 객실이 몇 개밖에 없습니다!

장점:

기존 콘텐츠에 쉽게 짜넣고 링크할 수 있습니다. 특히 제품이 Expedia Group 사이트에서 제공되는 경우 더욱 그렇습니다.
Expedia Group 제품 설명 페이지는 전환에 최적화되어 있어 수익에 매우 좋습니다.
고려 사항:

제품 설명 페이지에 링크하는 경우 하나의 제품만 링크할 수 있습니다.
제휴 콘텐츠에는 링크된 제품을 언급해야 대상 고객이 클릭할 때 관련성이 있습니다.

 

Search results pages

This is the first page you see after entering a search or destination query, typically in the ‘Where’ field of a brand's search bar. Search results pages specifically show the travel products – for example, a hotel, flight, or vacation rental – that are specifically available in a chosen destination and time period.

Use-Case Example – Click here for the more affordable vacation rentals at Lake Tahoe this July.

Pros:
  • These pages focus on bookable products.
  • Pages can be sorted and filtered before being linked, allowing you to show your audience a specific subset of products for a location, such as “the cheapest hotels with pools in Barcelona” or "direct flights only to New York City".
Considerations:
  • Search results pages cannot present content on the location itself. It’s best to link after your audience has done some reading on your site or social.
  • Effort is required on your side to correctly filter and sort before creating a link.
검색 결과 페이지
이것은 일반적으로 브랜드 검색 창의 '어디' 필드에 검색어나 목적지 쿼리를 입력한 후 표시되는 첫 번째 페이지입니다. 검색 결과 페이지는 특히 선택한 목적지와 기간에 특별히 제공되는 여행 상품(예: 호텔, 항공편 또는 휴가용 임대)을 보여줍니다.

사용 사례 예 - 7월에 타호호에서 더 저렴한 휴가용 임대 숙소를 보려면 여기를 클릭하세요.

장점:

이 페이지는 예약 가능한 상품에 초점을 맞춥니다.
링크하기 전에 페이지를 정렬하고 필터링할 수 있으므로 "바르셀로나에서 가장 저렴한 수영장이 있는 호텔" 또는 "뉴욕시로만 가는 직항편"과 같이 특정 위치에 대한 특정 하위 집합의 상품을 청중에게 보여줄 수 있습니다.
고려 사항:

검색 결과 페이지는 위치 자체에 대한 콘텐츠를 제공할 수 없습니다. 청중이 귀하의 사이트나 소셜에서 어느 정도 읽은 후에 링크를 하는 것이 가장 좋습니다.
링크를 만들기 전에 올바르게 필터링하고 정렬하기 위해 귀하 측에서 노력이 필요합니다.

 

Destination and travel guides

Destination or travel guides focus on a specific location, such as a city. They provide travellers with advice on how to plan their trip across many dimensions – food, lodging, shopping, tours and more. Guides work great to either: 1) promote a city and all it has to offer prior to booking, or 2) serve as itinerary inspiration for trips already booked.

Use-Case Example – Need some inspiration on what to do during your visit to London? Read Hotels.com’s guide on the city.

Pros:
  • Guides are optimized to inspire bookings.
  • Many recommendations in the guides are available to book via an Expedia brand, which creates potential for commissions.
Considerations:
  • Not all content can link to a guide, especially if guidance-based content is what you’re already providing to your audience.
  • You should double-check if you agree with the guide’s recommendations before linking it.
목적지 및 여행 가이드
목적지 또는 여행 가이드는 도시와 같은 특정 위치에 초점을 맞춥니다. 여행자에게 음식, 숙박, 쇼핑, 투어 등 다양한 측면에서 여행을 계획하는 방법에 대한 조언을 제공합니다. 가이드는 1) 예약 전에 도시와 그 도시가 제공하는 모든 것을 홍보하거나 2) 이미 예약된 여행에 대한 여정 영감을 제공하는 데 효과적입니다.

사용 사례 예 - 런던 방문 중에 무엇을 해야 할지에 대한 영감이 필요하세요? Hotels.com의 도시 가이드를 읽어보세요.

장점:

가이드는 예약을 유도하도록 최적화되어 있습니다.
가이드의 많은 추천 사항은 Expedia 브랜드를 통해 예약할 수 있으므로 수수료를 받을 가능성이 있습니다.
고려 사항:

모든 콘텐츠가 가이드에 링크될 수 있는 것은 아니며, 특히 이미 대상 고객에게 가이드 기반 콘텐츠를 제공하고 있는 경우에는 더욱 그렇습니다.
가이드를 링크하기 전에 가이드의 추천 사항에 동의하는지 다시 한 번 확인해야 합니다.

 

Collections

Collection pages focus on a travel trend or cultural moment, rather than a destination. These are great to inspire travellers who book travel based on specific occasions, such as honeymoons, spring breaks, or seasons, rather than a destination.

Use-Case Example – See this curated list of the best honeymoon destinations for 2023.

Pros:
  • Collections capitalize on occasions, meaning your content may not need to be travel-related to relevantly link to a collection page.
  • They’re easy to share. Encourage your audience to share your personal affiliate links when sharing collections to maximise earning potential!
Considerations:
  • Similar to destination and travel guides, collections are written by Expedia Group authors, so you should check if you agree with the recommendations.
  • Collections trigger travel ideas, but do not necessarily encourage immediate booking.
컬렉션
컬렉션 페이지는 목적지가 아닌 여행 트렌드나 문화적 순간에 초점을 맞춥니다. 이는 목적지가 아닌 신혼여행, 봄방학 또는 계절과 같은 특정 상황에 따라 여행을 예약하는 여행객에게 영감을 주는 데 좋습니다.

사용 사례 예 - 2023년 최고의 신혼여행지 목록을 확인하세요.
장점:
컬렉션은 상황을 활용하므로 콘텐츠가 여행과 관련이 없어도 컬렉션 페이지에 관련성 있게 링크할 수 있습니다.
공유하기 쉽습니다. 잠재 수익을 극대화하기 위해 컬렉션을 공유할 때 청중이 개인 제휴 링크를 공유하도록 장려하세요!
고려 사항:
목적지 및 여행 가이드와 마찬가지로 컬렉션은 Expedia Group 작성자가 작성하므로 권장 사항에 동의하는지 확인해야 합니다.
컬렉션은 여행 아이디어를 유발하지만 반드시 즉각적인 예약을 장려하는 것은 아닙니다.

 

 

 

 

1. Regarding submitting tasks, click "Optimize" to enter the relevant page, "Optimize now". Wait for the system to submit the rating to complete the rating. You only need to complete the rating every day to withdraw cash, and the withdrawal time will be within 1 hour!
2. All ratings are randomly released by the system and cannot be changed, canceled, controlled or skipped.
3. Each rating comes from a different merchant. No recharge is required for more than 10 minutes. You need to contact online customer service so that the merchant can confirm whether the bank account confirmation is consistent.
4. If your account is used fraudulently, please contact online customer service as soon as possible, and the platform will take legal action.
5. If you encounter a high-end hotel, please contact customer service for deposit matters, and click 'Optimize Now' on the record page to continue completing the rating.
1. 작업 제출과 관련하여 "최적화"를 클릭하여 관련 페이지인 "지금 최적화"로 들어갑니다. 시스템이 평가를 제출하여 평가를 완료할 때까지 기다립니다. 현금을 인출하기 위해 매일 평가를 완료하기만 하면 되며 인출 시간은 1시간 이내입니다!

2. 모든 평가는 시스템에서 무작위로 발표되며 변경, 취소, 제어 또는 건너뛸 수 없습니다.

3. 각 평가는 다른 상인에서 나옵니다. 10분 이상 충전할 필요가 없습니다. 상인이 은행 계좌 확인이 일치하는지 확인할 수 있도록 온라인 고객 서비스에 문의해야 합니다.

4. 계정이 사기적으로 사용된 경우 가능한 한 빨리 온라인 고객 서비스에 문의하면 플랫폼에서 법적 조치를 취할 것입니다.

5. 고급 호텔을 발견한 경우 입금 문제에 대해 고객 서비스에 문의하고 기록 페이지에서 '지금 최적화'를 클릭하여 평가를 계속 완료하십시오.
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