본문 바로가기
공부하기/경영학과 군사학

구성수준이론(Constural Level Theory)

by 리치캣 2023. 2. 6.
반응형

Constural Level Theory is a psychological theory that proposes that people's mental representations of objects, events, and concepts can be understood at different levels of abstraction or distance from concrete reality. According to the theory, people's thoughts, perceptions, and behaviors can vary depending on how abstract or concrete they construe their experiences to be. The theory suggests that people are more likely to make decisions based on long-term, future outcomes when they construe events in an abstract manner, whereas they are more likely to focus on present, concrete details when they construe events in a concrete manner. Constural Level Theory has implications for a range of fields including marketing, social psychology, and decision-making.

 

구성수준이론(Constural Level Theory)은 물체, 사건 및 개념에 대한 사람들의 정신적 표상이 다양한 추상화 수준 또는 구체적인 현실과의 거리에서 이해될 수 있다고 제안하는 심리학 이론입니다. 이론에 따르면 사람들의 생각, 인식 및 행동은 자신의 경험을 얼마나 추상적으로 해석하는지 또는 구체적으로 해석하는지에 따라 달라질 수 있습니다. 이 이론은 사람들이 사건을 추상적인 방식으로 해석할 때 장기적이고 미래의 결과에 따라 결정을 내릴 가능성이 더 높은 반면, 사건을 구체적인 방식으로 해석할 때 현재의 구체적인 세부 사항에 집중할 가능성이 더 높다고 제안합니다. 구성수준이론은 마케팅, 사회심리학, 의사결정을 포함한 다양한 분야에 영향을 미칩니다.

https://smartstore.naver.com/smallme/products/5605946432

 

컬러링 스몰미빌딩 (20개 도시 세트) 미술교육. 창의력 발달. 해외여행. 창의력교육. 색칠공부, :

[스몰미 와 아트리트] 나만의 작은 나. 스몰미, 색다른 자기표현. smallME.

smartstore.naver.com

 

반응형

댓글